Derived from the Persian shal, shawls have a long history of use in India, serving both the rich and the poor as a defense against the cold. References to shawls and scarves—as well as to weaving—can be found in ancient Sanskrit texts such as the Ramayana, the Mahābhārata, and the Atharva Veda, which date back thousands of years. With knowledge of the weaving craft passed down intergenerationally, Indian weavers are renowned for their rare skill and technical precision. Each region has its own unique varieties of shawls and scarves, shaped by local history and culture.
In a small village, just outside of Jaipur, we walked into a small family workshop, where for centuries, the ancient craft of traditional handloom weaving has been passed down from father to son. The unique and colorful cushions, crafted entirely by hand, caught our eyes and our hearts.
Thread by thread, knot by knot, the sounds, smell and energy of the workshop swirled into an energy we had never felt before.
Time flew by and we couldn’t bring ourselves to leave. The colorful yarns braided and blended in our life story, creating beautiful bonds of enchanted traditions. That was when we realized, this story is bigger than us. That we needed to bring these stories and their magic back home and share them with a wider community.
The items we collect at NAMA tell the story of a distant land, its people and their exceptional craftsmanship. We invite you to share in this story, our journey and memories.