Derived from the Persian shal, shawls have a long history of use in India, serving both the rich and the poor as a defense against the cold. References to shawls and scarves—as well as to weaving—can be found in ancient Sanskrit texts such as the Ramayana, the Mahābhārata, and the Atharva Veda, which date back thousands of years. With knowledge of the weaving craft passed down intergenerationally, Indian weavers are renowned for their rare skill and technical precision. Each region has its own unique varieties of shawls and scarves, shaped by local history and culture.
NAMA is a mother–daughter range, born of a shared love of all things beautiful.
Our collection is inspired by the extraordinary world we live in, by the places we have been, and by the people we have met—and the nuggets of beauty and magic we have found—along the way.
Thank you for sharing in the NAMA story.
With love, Natasha and Mathy
10% OFF your first order with code: NAMA10