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The beautiful Ela basket bag was designed and crafted entirely by hand in Panipat, Haryana. The bag was constructed using braids of jute, carefully hand-stitched together, and its rich royal blue colour tone and intricate paisley design were achieved by screen-printing the jute strands.
Jute is known in India as “the golden fiber”, on account of its silky golden hue. It is a natural fiber extracted from the stem of the jute plant, which grows in West Bengal, where our jute is sourced. Once extracted, the fiber is spun into thick, strong threads that can be used for multiple purposes. Jute has been cultivated and used for at least 3,000 years and is referenced in the ancient Sanskrit epic the Mahābhārata. During the period of Mughal rule in India, villagers used to wear clothes made of jute and also used the fiber to make ropes and twine. Jute is still widely used across India today, which is a testament to the incredible resilience, versatility, and timelessness of this material.
Dimensions: Width: 50cm; Height: 30cm; Handel drop: 20cm
Materials: Basket: 100% Jute; Lining: 100% Cotton
Note: Because our basket bags are handmade, variations will naturally occur from item to item
Origin: West Bengal (jute), Panipat, Haryana (handiwork)
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NAMA is a mother–daughter range, born of a shared love of all things beautiful.
Our collection is inspired by the extraordinary world we live in, by the places we have been, and by the people we have met—and the nuggets of beauty and magic we have found—along the way.
Thank you for sharing in the NAMA story.
With love, Natasha and Mathy